Professional Summary
Business-driven professional with over 7 years of experience in manufacturing engineering, business development, and digital marketing. Founder of successful ventures in sheet metal fabrication, e-commerce, and luxury projects. Currently pursuing an MBA at IPADE Business School, with a solid foundation in CNC operations, sales, and strategic leadership. Proven track record in driving growth, managing complex projects, and delivering high-quality solutions for clients across Mexico and the U.S..
Core Skills
- Business Development & Strategy
- Manufacturing & Engineering (CNC, Sheet Metal Fabrication)
- Sales & Marketing (B2B Sales, Lead Generation, SEO/SEM)
- Project Management & Operations
- E-Commerce & Online Business Models
- Team Leadership & Client Relations
- Creative Production & Design (Video, Graphic Design, Web Development)
Professional Experience
Co-Founder & Business Developer
Grupo Limon Ballesteros – Mexico | Dec 2024 - Present
- Launched and managed dropshipping e-commerce stores (Petmarketo.com, Soulberk.com, Mercadotatuaje.com).
- Led business strategy, product development, and operational improvements to scale online sales across various markets.
Founder & Business Developer
Celosías Metálicas – Hermosillo, Sonora, Mexico | Dec 2018 - Aug 2024
- Founded and operated a sheet metal fabrication business, specializing in modular architectural steel products.
- Successfully shipped to 22+ states in Mexico and expanded to the U.S. market.
- Managed design-to-delivery process for luxury architectural projects, focusing on customer satisfaction and high-quality installations.
Founder
Maquilas Sonora Manufactura y Comercialización Industrial – Mexico | Dec 2018 - Feb 2024
- Led a high-volume manufacturing business offering CNC laser cutting, turret punching, and CNC bending services.
- Managed B2B sales, project management, and customer relations, driving expansion across Mexico and preparing for U.S. market entry.
Sales Engineer & Digital Marketing Director
Lapis Services – USA | Apr 2015 - Nov 2017
- Spearheaded sales strategies for industrial machinery upgrades and maintenance.
- Led digital marketing campaigns (SEO/SEM), significantly increasing lead generation and brand visibility.
Co-Founder
CECHVAL – Mexico | Mar 2014 - Apr 2015
- Developed B2B sales strategies and managed cost analysis for industrial solutions and projects.
- Led project management and client communication to ensure high-quality delivery and client satisfaction.
Video Production & Digital Marketing Intern
One Tap Studios – Mexico | Oct 2013 - Sept 2014
- Contributed to video production, graphic design, and web design projects for clients, enhancing brand presence and marketing reach.
- Assisted in content creation and client communications to support sales efforts.
Education
Master of Business Administration (MBA)
IPADE Business School – Mexico | Sept 2024 - Present (In Progress)
- Focus on leadership, strategic management, and business innovation.
Bachelor’s Degree in Digital Art & Multimedia Business
CEDIM México – Mexico | 2011 - 2015
- Specialized in business development and creative production.
Technical Skills
- Manufacturing & Engineering: CNC Laser, CNC Turret Punch Press, CNC Bending, Sheet Metal Design, VPSS Analysis
- Sales & Marketing Tools: SEO/SEM, Google Analytics, HubSpot, WordPress, Social Media Marketing
- Creative Software: SolidWorks, Adobe Suite (Photoshop, Illustrator, Premiere Pro), Web Design (HTML/CSS)
- Project Management Tools: Asana, Trello, Microsoft Office Suite
Languages
- Spanish: Native
- English: Fluent
